BREWING THE FIRST CANNED GLITTER BEER IN QUEBEC | Love Dust Brew Day Vlog

Our latest collaborative beer was a special one. We essentially took everything in the trend book and threw it into one carefully constructed beer. Echo Session Ales and Broadway Microbrasserie were gracious enough to work with us on this crazy idea, a session NEIPA with funky Kviek yeast, brewed with lactose and edible red glitter dust, dry hopped with Sabro hops, right in time for Valentine's Day. It's a beautiful concept and an amazing beer and we're super proud of it. It's now available throughout Montreal and Quebec.

So this is our third canned collaboration, our eighth overall, and this was by far the most creative. It all began over social media, I was joking with Echo Session Ales’ owner JF Legentil about glitter in beer and suggested we do a collab. We laughed and that was it. Maybe a week later, he called me like “You wanna do this collab?” I was like “Hell yeah!” We decided on a NEIPA as that’s what we’re about here at BAOS, and my two other suggestions were to add lactose (of course) and use Sabro hops if possible. JF suggested using Kviek yeast to give it some funk, he selected the other hops (Vic Secret, Galaxy and Calypso) and went about brewing some test batches. He determined the specific strain of Kviek that worked the best and tested a few hop combinations, landing on the one we used. At the time, Sabro wasn’t available so we were going with Simcoe, I believe. As fate would have it, JF received an email from the hop company maybe a week before brew day that Sabro was available and quickly snapped it up.

JF brought in Jean-Luc and his team from Broadway in Shawinigan as that’s where Echo brew out of, and they were instrumental and making this happen. JF came up with the awesome name, and the concept of printing the can labels upside down so that drinkers would be forced to gently turn the can back and forth before opening, which agitated the glitter so it distributes properly (rather than sit idle at the bottom of the can) and it also gives it a bit of a swirl so it shimmers properly. We even printed instructions on the can so every can is poured properly.

The brew day went well, we did some tests with the red glitter dust (which JF sourced and tested multiple colours) and sampled some of the home brew batch. Check out how it went down.

The beer was canned on January 16th, 2020, and I was stoked to get my hands on it. This is the collab I’m most proud of as the concept, on paper, is ridiculous and shouldn’t work. But it does. And really, really well. The glitter gives it a wicked visual, the nose is all banana funk and coconut, the body is creamy, light, fruity and tropical, a touch sweet from the lactose, ending in a clean finish. I was expecting way more beer nerds to be furious at us but so far, it’s been overwhelmingly positive. It looks like craft beer in Quebec really needed this level of innovation and I’m proud to have been part of it. Cheers!

Photography by Tiffany Alexis of LiquidxHappiness, JF Legentil of Echo Session Ales, Paty of OverHop and Notion of Illnote Studios.

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