Episode #219: New Age Vintage with Frédéric Pelletier + John Marcel Tremblay of Herman Brasserie Artisanale | Adjunct Series
Building hype for a new brewery project is one of the most difficult tasks in the game, but the champs behind Herman made it happen. Nestled in the Laurentians in Prévost, QC, Herman has cemented itself as a leading purveyor of crispies (primarily), haze, sours and farmhouse in the province. Co-Founders Fréd and John joined Cee to chat about their origin story, why they keep making gorgeous farmhouse ales in bottles, the labour split between the partners and why that works, their love of coffee, their approach to their beer, how they handle collaborations and why collabs helped put them on the map, their Ontario collabs, why they stick to short cans, their "new age vintage" brand and labels, where the name came from, and why they want to collab with Drake. They got into five killer Herman brews - Echo Lite Light Lager, Spund Kellerbier, Severni Světlý Ležák 12°, Pia IPA Néo-Zélandaise, and Periaca barrel-aged Farmhouse Ale with peaches and apricots. This was a gem - cheers!
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