Episode #215: Fanciful Stories with Alex Arsenault of Microbrasserie Folklore | Adjunct Series
Sitting just outside of Montréal in Pointe-Claire, QC, one of the newest breweries in Québec is Folklore, which took over the space from the recently shuttered Labrosse. Co-Founder Alex Arsenault joined Cee to chat about how it all came together (and how fast it happened), how they got their brand identity, labels and beer recipes ready to go, the support from the community, how Untappd affects breweries and some best practices, the inspiration for their beers, why they've ventured out to meet other brewers and creators (like to the Get It In Ya SpecTAPular), their connection to the UK and New Zealand, the folklore concept behind the brand, they direction they plan to take the brewery, and how to communicate their story. They got into seven Folklore bangers - Alkonost Czech Lager, King Arthur Amber Ale, Glück Festbier, Caddy West Coast IPA x InnoMalt, The Dep Run Pale Ale, Bigfoot NEIPA, and Fable #1 NEIPA. This was super fun - cheers!
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