Episode #18: The Business of Marketing Craft Beer in 2027 with Tiffany Alexis (High Season Co.) | The Business of Beer
The first Business of Beer episode in 2026, Tiffany Alexis of High Season (and BAOS' Co-Founder) jumped back on the pod to cover all things craft beer marketing to set breweries up for success in 2027. Tiffany joined Cee to get into the opportunities that breweries are missing in their marketing and how to help their audience experience their brewery before they visit, how the environment is more competitive and while beer sales and production are actively declining, why your brewery's culture is your competitive advantage and how to showcase it, how to set up and leverage AI as a marketing tool to save you time and human-power (with examples from High Season and how they use AI), the four content jobs for all of your posts, how to leverage b-roll and batching, employee advocacy and how to leverage it on social, how to bring this all to life for the holidays, and the main things you should be focusing on in 2027. They got into a few killer crispies from Ontario and Michigan - Slake Mosey German Pilsner, Batch German Pils, Tooth & Nail Brewhead collaboration with BAOS Podcast, and Godspeed x Elektrárna x Iron Maiden Trooper Saturn. So many gems here - cheers!
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This episode is brought to you by High Season Co. - @highseasonco // highseasonco.com
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