When you think about craft beer, or beer in general, "gluten-free" isn't the first thing that comes to mind. Sure, there's been gluten-free beers available across the world for some time now but with the rise in popularity of craft beer coinciding with the rise in celiacs/gluten-free eaters, the market has been ripe for quality GF beers. Enter Glutenberg.
I'd heard about Glutenberg when I moved to Montreal in 2012, and tried their beers early on in my beer journey. I was super hesitant to try them at first but I was really going hard on getting my review numbers up so I gave them a crack, and I was consistently impressed with how damn good they were. I haven't done this yet but I'd love to do a blind taste test with Glutenberg versus regular barley beers to see if I could pick which ones are gluten-free. That's how good they are.
I speak about it briefly at the beginning of the interview, but Glutenberg are somewhat responsible for where BAOS is at today. The TL;DR is that back in 2016 when we weren't taking BAOS super serious, I met Pierre Rouccou, a French native who was working on the packaging line at Glutenberg, at an event for Beau's in Montreal. We ended up hanging out all night and getting shitfaced, but the next day I got a call from Judith, the Marketing Manager at Glutenberg, who wanted to meet with us. We were like "Yo, would breweries actually want to speak to us?" It wasn't something we ever considered before.
So Tiffany and I met with Judith multiple times, mostly because they were launching their flagship blonde ale in Ontario and wanted to do an interview with us to promote the beer, as we have a strong Ontario audience. Scott ended up doing the podcast solo as I wasn't in Toronto at the time, and I was hoping to leverage that into an interview with the owners of Glutenberg, which back then would have been our first official long-form interview with a brewery. Judith informed us that the owners weren't comfortable with the cussing and the title of the podcast, which was just Beer & Other Shit (technically Shhh on iTunes). We realized we had two choices - continue as is and not let "the man" change our creation, or kill most of the cussing and rebrand. Clearly, we chose the latter. Thanks, guys.